Submitted for your approval...

I've been combing the job boards here in the Pacific NW and came across the following ad for the continuing education faculty pool at an area community college:
THE SUCCESSFUL CANDIDATE WILL DEMONSTRATE
  • Excellent customer service skills; including establishing, building, and maintaining internal/external customer satisfaction.
  • An appreciation of diversity and the benefits of a commitment to cultural awareness and sensitivity in the workplace.
  • Ethics, integrity, and sound professional judgment.
  • Experience using a variety of technology and tools both in and out of the classroom to enhance learning.
  • Professional and courteous interactions with students, faculty, and staff.
I did not edit this. Why on Earth is "excellent customer service skills" here? There's really only one thing that mentions teaching (granted, it seems to me that they're looking for people out in the industry to come teach a course in whatever it is that they do; they're not looking for professional academics).

This brings me to my next link. When I'm not cruising the job boards, I'm wasting time on Facebook. One of my colleagues posted a link to the following (admittedly, it's from the Examiner): In what other profession?. The gist of the article is that lots of non-teachers seem to take pride in telling teachers how to do their jobs. The author observes, "You seldom, if ever, hear 'that guy couldn't know anything about law enforcement--he's a police officer.'"

These two things conspire to make me ask: if customer service is job #1, and the customer is always right, then what possible reason could anyone have for going to school in the first place? Or, what does such an attitude do to undermine the expertise we're supposed to have and that we've worked so hard to acquire? Isn't our job to let the "customers" know when they're wrong? Or to tell them about products heretofore unbeknownst to them that might make their lives easier?

Music theory job *outside* of academia?!?!

The end?